QUT - Unit
Business leaders and managers require an understanding of the forces that profoundly impact the economic issues in a local and global environment and how these forces impact the organisation. This unit aims to provide an understanding of how market conditions are determined and how businesses can successfully respond to those conditions. In particular, it aims to show how supply, demand and competitive forces drive production decisions, prices and firm outcomes.This unit has been included in the program to provide the analytical framework needed to understand how market conditions are determined and how these market conditions affect business performance.This unit is offered at this point in the program to lay discipline-specific foundational knowledge and skills in relation to economics to reflect the fact that economic forces have a profound impact on most areas of business decision-making and early appreciation of this discipline is therefore desirable
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