Multimedia is an undeniably effective tool in a modern PR strategy, but choosing how to create that content is a strategic decision with tradeoffs to consider. Should you use artificial intelligence (AI) to cost-effectively and quickly produce content assets or work with a video production team to deliver high-quality storytelling and production value? This article highlights issues to consider when using AI for corporate video production. We'll consider differences in quality, storytelling, brand integrity and compliance between AI and experienced video production teams. We'll also provide a framework to help you decide whether to use AI tools or knowledgeable professionals.
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