Rising component costs push Chinese phone makers to speed product cycles and favor high-end models
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Chinese smartphone manufacturers accelerated product cycles in response to rising upstream component costs and weak sales, as memory price increases in 2026 squeezed margins and prompted firms to shift focus to higher-margin models. According to the China Academy of Information and Communications Technology, March 2026 shipments in China totaled 21.15 million units, down 7.1% year-over-year, while 5G phone shipments reached 19.67 million units, a 1.3% increase and 93% of total shipments.
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